Ryan Willms, 28, CEO, PRA Inventory Media Ltd.

Ryan Willms. Top 30 Under 30

The Victoria native is the creator and editor of what’s known to fans as the menswear bible: the bi-annual, glossy Inventory magazine that curates high-end, understated looks for the GQ crowd. The weighty magazines (usually 200-plus pages an issue) are sold at around 300 high-end retailers, bookstores and specialty stores.